• Water Base • Non-Yellowing • Intermixable
Tribute to James W. Rogers
James Rogers was a coating innovator before WWII. He was mentored by the inventor of the alkyd resin and was part of a special R&D team that formulated top-secret coatings to support the war efforts. After the war, he owned and operated a paint manufacturing plant and store in Los Angeles. He was intrigued with several customers who were artists and decided to formulate a product more suited to their needs. His vision was a versatile, concentrated, acrylic paint that could be used by fine artists, graphic artists and muralists alike. He closed his paint store in 1962 and began selling artists acrylics, keeping his business small so that he could camp and fish. James never labeled his products, instead he wrote the name of the paint color on the can with a permanent marker! Only by word of mouth was the product known and sold. A lot has changed over the years, but we are still making the same tried and true formula today. The only difference is the new Tribute label. Whether this has been your product of choice for years or your first time trying it, I hope your passion for art is inspired by my Father’s passion for this product.
James W. Rogers II
Vice President, Modern Masters Inc.